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Free review resource

A client design feedback template you can copy

Give your client a starting point. Give yourself fewer rounds of ‘what did they mean by that?’

Start with the work and the decision

Use this for a client reviewing an existing concept or draft. Fill in the scope, link the right version, and send it in a document or email. It is a client review, not a customer satisfaction survey or a substitute for testing with real users.

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CLIENT REVIEW

Project and version:
Work to review:
Reviewer and role:
Please respond by:

DESIGNER FILLS IN
This round should help us decide:
Audience and intended use:
Already agreed / outside this round:

CLIENT RESPONDS
1. What is working and should stay?
2. What needs attention?

For each concern:
• File, page, or element:
• What you notice:
• Where or when it matters:
• What you want the work to achieve:
• Anything that must remain unchanged:

3. What is your most important concern?
4. Is anything unclear or difficult to assess?

You do not need to prescribe the design solution.
If you are unsure, say so.

DESIGNER’S FOLLOW-UP
What still needs clarification:
Confirmed request:
Proposed approach, subject to discussion:
Open decision or scope question:

A filled example

Fictional example for Juniper Home. This illustrates the process, not a customer result.

The review setup

Project: Juniper Home, logo concept 02.
Work: Concept PDF, pages 2–4.
Reviewer: Maya, founder.
Reply by: 9 October.

Decision: Does the logo feel calm and welcoming on packaging?
Audience: First-time homeware buyers.
Agreed scope: Keep the brand name. Packaging layout is context only.

The client’s answers

Keep: The symbol’s silhouette and friendly lettering.

Concern 1: On the small label on page 4, the name is hard to read. Customers should recognize it at that size. Keep the symbol.

Concern 2: The coral feels too energetic for the calm direction. Keep a warm, approachable feel.

Priority: Readability on the small label.
Uncertainty: I do not know whether size or contrast is causing the problem.

The designer’s follow-up

Confirmed: Improve label readability and explore a calmer color direction.

Proposed approach: Test size and contrast at actual label dimensions, then present quieter color options.

Open decision: Confirm the proposed color direction before applying it across the identity.

The client describes the outcome and constraints. The designer chooses what to test. An uncertain answer does not mean the client has failed the questionnaire.

When an answer is still unclear

Ask about the missing detail, not every field in the template. “Something feels off” might need “Which part gives you that impression?” A clear request can go straight into your revision brief.

Keep separate concerns separate. Confirm what should stay, record unanswered questions, and distinguish a client request from your proposed solution. Stop when another question would only ask the client to do your design work.

See logo feedback questions you can use and a brand review example in Siftback. Siftback can ask contextual follow-ups and organize the answers into feedback and suggested tasks. You check the output and decide what to do.

Adapt it to the work

  • UI/UX: name the screen and intended user task; client preference is not usability evidence.
  • Interiors: name the room, layout, or material and the everyday need it should support.
  • Photography: identify the image and separate selection, crop, and retouching requests.
  • Copywriting: identify the passage, audience, and intended reader action.
  • Packaging: identify the panel or variant and review it at its intended size.

For a Siftback review, share creative work as PDF, PNG, JPG, or WEBP files. The template is for manual use; it is not an import form for Siftback.