Siftback for brand designers
Clearer client feedback
for brand designers
The logo feels “busy.” The colors are “not quite right.” Find out what those reactions mean before opening the design file again.
A review with context.
A revision with direction.
Keep the brief, the work, and the client’s answers in the same review. Clients open your shared link without creating an account.
How to ask useful follow-upsBring the brief and the work
Upload a PDF, DOCX, or TXT brief and your presentation as PDF, PNG, JPG, or WEBP files. Set the focus for this round before sharing.
Share one review link
Your client sees the creative work and gives their feedback. The brief provides background for the review; it stays behind the scenes.
Give vague reactions a little room
When clarification is useful, Siftback asks short follow-up questions. Clients can choose a suggested answer or use their own words. Earlier answers inform the conversation, and separate concerns are tracked.
Make the creative decisions
Review the organized feedback and suggested tasks against the original answers. Decide what to act on, what to discuss, and what the next round should show.
Two concerns. Neither gets lost.
Illustrative, fictional conversation. These sample questions show the workflow, not guaranteed AI responses.
“The logo feels busy, and I’m not sure about the green.”
Clarify the logo
- Follow-up
- Where does the logo feel busy?
- Client
- In the small profile image. The lines inside the symbol merge together.
- Follow-up
- Is it the detail inside the symbol, rather than its overall shape?
- Client
- Yes. I like the shape. Please keep that.
Keep: the outer silhouette.
Investigate: interior detail at small sizes.
Return to the color concern
- Follow-up
- You also mentioned the green. What feels off about it?
- Client
- It feels too outdoorsy. We need to feel at home in a city, not like a hiking brand.
- Follow-up
- Should the colors still feel warm and approachable, as in the brief?
- Client
- Yes. Just less earthy.
Keep: warmth and approachability.
Explore: a less earthy color direction.
A useful starting point for the designer
Simplify the symbol’s interior detail and test it at profile-image size while preserving its silhouette. Explore a less earthy palette that still feels warm and approachable. Present both changes in context so the client can assess them.
The answers describe the problem and constraints. You choose the visual solution.